10/29/2026 | General
TUCSON, Ariz. – Arizona Athletics announced Thursday that it has launched ZONA+, a new fan engagement platform built to strengthen the connection between Wildcat fans and all 22 Arizona sports programs.
ZONA+ takes Wildcats fans behind the scenes of Arizona Athletics, featuring student-athlete focused videos, photos and stories in addition to historical content and access to branded merchandise, exclusive events and VIP experiences. Fans can learn more by visiting zona-plus.com or following @MyZonaPlus on Instagram and X.
ZONA+ is an innovative way to engage with our loyal fanbase and take them behind the scenes with Arizona Athletics like never before, said R. Ken Coit Director of Athletics Desireé Reed-Francois. It gives us a platform to produce compelling content and create memorable experiences while connecting our student-athletes with meaningful NIL opportunities.
Fans can join ZONA+ by selecting one of three membership tiers or making a one-time donation. The membership dues directly support Wildcat student-athletes, helping Arizona recruit and retain the very best by connecting them with NIL opportunities that expand their personal brand while delivering value to partners.
ZONA+ is offering a free 60-day trial subscription at launch, which grants users access to all content on the website. ZONA+ will also host events across all sports throughout the year. The first event, the inaugural Sonoran Series against Naranjeros de Hermosillo earlier this month, welcomed 7,100 fans to Hi Corbett Field for a memorable night of baseball and family entertainment.
Zona+ is an incredible opportunity to showcase our student-athletes and programs at Arizona, Baseball Head Coach Chip Hale said. This platform allows Arizona Baseball to continue growing our connections with fans and elevate our student-athlete experience.
ZONA+ membership benefits include:
- ZONA+ content
- Breaking news and announcements
- E-mail newsletter
- Merchandise discounts
- Access to member-only events and hospitality experiences
- Access to select practices, facilities and team activities
We are excited to launch ZONA+ and give our fans an opportunity to access exclusive content, events and experiences, said Chief Revenue Officer Tony Daniel. Wildcat fans are some of the most passionate in college athletics and their support fuels our success.
ZONA+ also offers businesses the ability through Arizona Sports Enterprises to create meaningful partnerships that connect Arizona student-athletes with brands across the country.
For more information on membership options and benefits visit zona-plus.com.
